Artist development

Sound. Systems. Revenue.

You make the music. Everything around it decides whether anyone hears it, buys it, or comes back.

I develop the artist: the sound, the infrastructure behind it, and the way it makes money. One person, one partnership, one direction.

The problem

Most artists have a great record and a scattered business.

  • The song is finished, but the release plan is a guess.
  • The website is a template nobody updates.
  • The fans who showed up once are gone.
  • Merch lives on one platform, email on another, bookings in a text thread.
  • Three people each own a piece of the picture, and none of them talk to each other.

That isn't a talent problem. It's a structure problem.

What this is

A partnership, not a service menu.

I work as your creative director and producer, and I build and run the systems your career sits on.

01

Sound

Production, arrangement, mixing and mastering. A sonic identity that holds across the whole catalog, so the next record sounds like it belongs with the last one.

02

Systems

Your website, audience capture, email, merch and digital products, release workflow and distribution. Built once, connected, and maintained.

03

Revenue

A plan for how the work earns: releases, direct sales, licensing, memberships, merch. Reviewed and adjusted as it runs.

The system does not replace the art. It removes everything around the art that drains it.

How it works

Map. Direct. Build. Release. Review.

  1. 01

    Map

    We look at where you are: catalog, audience, income, gaps.

  2. 02

    Direct

    We set the sound, the release rhythm and the revenue plan.

  3. 03

    Build

    Production starts, and the systems get built alongside it.

  4. 04

    Release

    Each release runs through the same machine, so each one starts from where the last one ended.

  5. 05

    Review

    We look at what worked, what sold and what to change.

Monthly partnerships

Ongoing support, with defined capacity.

You get a dedicated slice of my time, not an open-ended inbox.

Artist Support

$2,000/mo

  • Mixing and mastering
  • Production and arrangement
  • Creative direction
  • Release planning and distribution support
  • Website management
  • Monthly strategy session

Artist Infrastructure

$3,500/mo

Everything in Artist Support, plus:

  • Larger production allocation
  • Brand development
  • Audience capture and CRM
  • Email marketing and automation
  • Merch and digital product setup
  • Monetization strategy
  • Release campaign infrastructure
  • Monthly performance review

Executive Artist Partnership

By application

  • Executive creative direction
  • Production, sonic identity and engineering
  • Full artist business infrastructure
  • Content and marketing systems
  • Multiple revenue streams
  • Advanced automation
  • Release and campaign management
  • Ongoing strategic development

Every tier has defined production hours, track allocations and revision limits.

Project partnerships

A defined transformation over a set period.

For artists who want a clear beginning and end.

Artist Foundation

By application

90 days · 3 tracks

  • Three fully developed songs
  • Production, mixing and mastering
  • Artist identity development
  • Visual direction
  • Release strategy

Artist Growth

By application

6 months · 6-track EP

  • Full EP development
  • Production and engineering
  • Sonic identity
  • Branding and creative direction
  • Release infrastructure
  • Marketing and rollout planning

Signature Artist Partnership

By application

12 months · up to 10 tracks

  • Executive creative direction
  • Complete sonic identity
  • Artist positioning
  • Website and digital infrastructure
  • Release and content systems
  • Long-term monetization strategy

Labels and rosters

Infrastructure and direction for more than one artist.

Scoped to the size of the roster. Reviewed by application.

Independent Label Partnership

By application

12 months · up to 3 artists · up to 30 tracks

  • Shared sonic direction
  • Artist branding and release infrastructure
  • Centralized operational systems

Advanced Label Partnership

By application

12 months · up to 4 artists · up to 40 tracks

  • Coordinated creative direction
  • Release operations
  • Executive reviews
  • Shared digital systems

Enterprise Ecosystem

By application

24 months · up to 10 artists

  • Artist development
  • Production and sonic direction
  • Identity and releases
  • Infrastructure and technology
  • Marketing and audience systems
  • Operations and strategic oversight

Who this is for

  • Artists with real material who want to be treated like a business.
  • Independent artists who have outgrown doing it all alone.
  • Labels building a roster who need shared creative and operational infrastructure.

Looking for the lowest-price mix, or unlimited revisions on demand? This is not that.

I'm not your manager and I don't take a cut of your career. This is creative and technical work with a defined scope and a clear price.

Let's see what you've got.

Tell me where you are, and we'll figure out whether this is the right fit.

Start the conversation